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High Concept Sells:
Creating Marketable Screenplay Ideas

What is the most important marketing decision you can make
for your screenplay?

It's not an agent, manager or what producer you pitch the screenplay to. The most important decision you make about your script is the first decision --
the concept.

This 10 Day online course covers:

  1. What High Concepts are and why Hollywood NEEDS them.
  2. 12 formats for creating marketable ideas.
  3. The 5 Rules of Great Concepts.
  4. 6 Ways to present your idea more powerfully.

You'll learn how to improve any screenplay idea to make it more marketable. Even more important, you'll have the tools to create High Concept ideas. Using this process can dramatically increase your chances of your script being read and sold.

 

Offered only as part of the ProSeries!

THIS IS THE MOST IMPORTANT MARKETING DECISION YOU'LL MAKE
FOR YOUR SCREENPLAY!

Imagine what it is like to present your idea and instantly have producers want to read your script. That's what happens when you have a true High Concept.

WHAT IS A HIGH CONCEPT?
When a studio or production company refers to a High Concept, they mean a story idea that has all three of these components:

  1. It is unique.
  2. It appeals to a wide audience.
  3. It can be said in one sentence and...you instantly see the whole movie.

For a better explanation, including phone transcripts of High Concept pitches, see the article "Creating Marketable Screenplay Ideas".

So why don't people write high concepts all the time? Most likely, because they just don't know how to come up with high concept ideas. It is not an easy thing to do if you haven't learned the process.

Consider these facts:

  • The majority of producers in Hollywood are looking for high concept screenplays.
  • A high concept script usually sells for 5 - 20 times the going rate for character dramas.
  • A high concept script will often get you in production companies that don't look at unsolicited scripts.
  • When you hear of six-figure sales, the vast majority of them are high concept scripts.
  • A new writer with a high concept script has a much higher chance of getting producers involved with them than the same writer with a "non-high concept script. "
  • There is a structure for creating high concept ideas and you can learn it.

Of course, nothing guarantees a sale. Even some of the top grossing movies of all time were passed on by studios and producers. But if you consistently create marketable screenplay ideas, it has these benefits:

  • Creates excitement for you as you write the script.
  • Increases your chances of getting read.
  • Increases your chances of selling.
  • Increases your chances of selling for six figures.
  • Creates buzz around you as a writer.
  • Builds respect for you in Hollywood.

It is absolutely worth putting the time and effort into creating a marketable idea before you spend 6 months writing, wouldn't you agree?

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Hal, you did it again! After just two days I have a totally changed the perception of not only what High Concept is, but how to format ideas that work. The first two days alone easily doubled the quality of my ideas, as you can see from the examples I turned in just yesterday.
spacerEd Fischer

Before you start even a treatment, take this class to make sure your idea is the very best and most marketable it can be. You'll save months, even years of your life and raise your chances of success through the roof.
spacerEd Fischer

I love the way the formats overlap with each other and prodded me to combine ideas and the way ideas built off other ideas. Using the formats sent me down creative paths I might not have come up with on my own. The whole process is quick and fun. Knowing I can generate so many variations on a theme is very freeing.
spacerMarilyn Jordan

 

 
 
Copyright 2010, Hal Croasmun, All Rights Reserved